In a world where cities are growing in size and number by leaps and bounds, the challenges for urban developers, architects and planners are growing and require more than creativity: they require vision and strategic planning. A master plan is not just a design of streets and buildings, it is an urban planning instrument that defines how people will live, how they will move and care for the environment.
What is an integrated approach in a Master Plan?
Modern cities abound with examples of urban developments that seem to forget an essential aspect of housing design: people. From residential complexes lacking public spaces to poorly connected urban areas, it is more than evident that they have been designed from a fragmented approach. Perhaps from aesthetics, perhaps from functionality, prioritizing economic efficiency over quality of life.
What does a poorly designed housing development look like?
Neighborhoods that lack green areas or recreational zones.
Communities where mobility depends exclusively on automobiles, generating traffic and pollution.
Projects that ignore universal accessibility needs, leaving certain sectors of the population at a disadvantage
These are some of the situations that underline the importance of going beyond numbers and financial metrics. To create a good masterplan design we need to put ourselves in the client's shoes, to think in an interconnected ecosystem where each element serves a purpose: to improve the quality of life of its residents.
From Isolated Projects to Urban Ecosystems
An integrated approach to masterplan design involves considering all the dimensions that make a city function:
Mobility
Connectivity
Urban Planning
Energy
Comunication
Design
Quality of Life
So that we not only respond to current needs but also anticipate the problems and needs that will exist in the future, designing sustainable, functional and human spaces.
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